Since our partnership began, we’ve successfully completed over 600 major Sainsbury’s signage projects, manufacturing and installing a full range of internal and external branding.

We have created a bespoke team of dedicated project managers and fixing engineers to handle signage projects across the entire Sainsbury’s estate, rebranding new and existing supermarkets, Sainsbury’s Local convenience stores and petrol filling stations. We’ve also installed signage at the supermarket’s distribution and training centres and head office.


In 2012 we successfully completed a roll-out program to supply and install digitally printed vinyl graphics to promote Sainsbury’s involvement with the London 2012 Paralympic games.

One of the most recognisable brands in the country, the Sainsbury’s signage package includes individual-illuminated lettering, internally-illuminated totem signs, petrol station canopy letters, post-mounted car park signage, full-colour digitally-printed photographic window graphics, perimeter signs, aisle and navigation signage.


Sainsbury’s signage installations take place 24 hours a day, seven days a week and for some larger projects our fixing engineers are scheduled to work on-site for up to two weeks. Zip-up tower scaffolding, internal scissor lifts and cranes are all used to gain access to the various signage positions in and around the stores and petrol filling stations.

We also work closely with Sainsbury’s to develop new signage ideas, specifications, materials and illumination methods. One environmental innovation included reducing the PVC content of many of their internal signs. We’ve also created the supermarket’s comprehensive internal and external signage specification manuals.

Blaze Signs Sales Director, Chris Abbott has been involved with the fast-moving project from the beginning and says:

“With a long-standing partnership, Blaze Signs is proud of its association with Sainsbury’s and the fact we’ve played some small part in the retailer’s successful journey.”

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