🏆 Awarded Silver at the 2025 Sign & Wrap Awards
As the UK’s largest independent forecourt operator, Motor Fuel Group (MFG) is leading the charge toward a more sustainable transport future—and we’re proud to support that mission. Through our ongoing partnership, we’ve delivered a nationwide rollout of branded EV charging stations, ensuring every location reflects MFG’s bold, modern identity.
This extensive project now also includes Morrisons supermarket car parks, expanding access to EV charging across the UK. No matter the location—whether a compact urban forecourt or a sprawling retail space—our adaptable approach means every site maintains strong brand consistency, visibility, and performance.
In recognition of the project’s innovation, complexity, and execution, this work was awarded Silver in the Roll-Out category at the 2025 Sign & Wrap Awards, held in March this year.
Consistent Branding Across Diverse Sites
With such a varied network of sites, creating a consistent brand experience was key.
We developed a suite of signage solutions centred around our internally illuminated totems, which act as highly visible focal points at each location.
For smaller or spatially restricted sites, we engineered scaled-down totems and modular signage kits that retain the same visual impact.
Signage for MFG installations at Morrisons was carefully tailored to complement both brands, integrating seamlessly into retail car parks while ensuring MFG’s presence remained front and centre.
From full-scale to flexible formats, the result is a recognisable, trusted identity that guides EV drivers at a glance.
Smart Manufacturing Meets High Performance
A project of this scope called for a diverse mix of fabrication techniques and material solutions—adapted for consistency, longevity, and weather resistance across the country.
Totems were CNC-machined for precision and built with modular structures for fast, secure installation.
We used durable, weather-resistant materials including powder-coated aluminium, acrylic, and UV-protected vinyl graphics for a high-end, long-lasting finish.
Custom vinyl wraps and digital prints brought the MFG brand to life across different surfaces, while ensuring every detail—logos, typography, and colour—was exact.
Each sign is not just built to perform but crafted to enhance MFG’s premium brand identity on every site.
Complex Installations, Delivered Seamlessly
Installing signage across live environments—active forecourts and busy supermarket car parks—requires a combination of skill, agility, and meticulous planning.
Our experienced team managed all phases of each install, including site-specific foundations, structural fixings, and lighting integration.
For irregular layouts or compact locations, we developed custom mounting techniques to retain the brand’s presence without compromise.
All work was carefully scheduled to minimise disruption, with many installs carried out outside of normal trading hours.
From groundwork to illumination, our site-by-site strategy ensured a flawless rollout every time.
Engineering with Purpose
Behind the signage is smart engineering designed for safety, sustainability, and compliance.
All elements were calculated to meet strict wind-load and structural safety standards, regardless of site conditions.
Low-energy LED lighting and responsibly sourced materials supported MFG’s environmental goals.
We navigated and met planning regulations at each location, covering factors such as height limits, light levels, and public safety.
It’s a technical foundation that ensures these installations are as resilient and responsible as they are eye-catching.
Strategic Project Management at Scale
Delivering consistent signage across dozens of unique sites is no small feat—and it required a robust rollout strategy and careful stakeholder coordination.
We built a detailed rollout schedule aligned with MFG’s priorities and expansion plan.
Our team maintained constant communication with MFG, Morrisons, site developers, and local councils, keeping projects moving and approvals on track.
We also minimised waste and carbon footprint through material reuse and smart delivery planning.
From planning to execution, we ensured every site launched on time, on budget, and on brand.
The Impact
The MFG EV charging network is now one of the most recognisable, fast-growing, and visually consistent in the UK—and our signage rollout has played a major role in that success.
Whether it’s guiding a driver to their next charge or reinforcing MFG’s commitment to a sustainable future, our work ensures that every branded touchpoint leaves a positive impression.
The project was proudly recognised with Silver at the 2025 Sign & Wrap Awards, celebrating its design innovation, executional complexity, and nationwide consistency.
Looking to energise your next nationwide brand rollout? Get in touch with us or browse more case studies to see how we bring powerful signage strategies to life.
