Case studies


Blaze Signs proudly supplied signage to Iceland and their sub-brands since 2015, with work covering a range of business signage solutions.

Blaze Signs has been a proud signage supplier to Iceland and their sub-brands since 2015, with work extending through the whole range of business signage solutions. We have provided our services to over 400 sites within the Iceland estate and have navigated challenging site requirements along the way.

The Blaze Team have been on hand to assist Iceland when they are updating an existing store to a new standard, or when they’re opening a brand-new store, with completely new signage, covering Iceland, The Food Warehouse, and Swift – Iceland’s convenience brand.

A wide variety of distinct business signage solutions make up the product suite for Iceland, including but not limited to:

  • Large-scale flex signs
  • Fascia signs
  • Illuminated lettering
  • Totem inserts for retail park totems
  • Window vinyls and trolley bay branding
  • Aisle signs
  • Perimeter treatments
  • Internal branded environment

As with any supermarket or essential retail customer, project planning is key to ensure a smooth brand implementation and reduce the risk of revenue lost. Stores undertaking refurbishment present unique challenges in time scales, out-of-hours work and noise reduction.

For clients such as Iceland, we work tirelessly through our project planning, logistics, and installation teams to meet their strict requirements as a retailer. Leading to staggering results in each store, no matter the size or type.