Case studies


From product counters to complete store refurbishments, Waitrose looks to Blaze Signs for their visual branding.

We’re incredibly proud to have a premium supermarket retailer like Waitrose as a customer of Blaze Signs, for the last 5 years we have worked hard to ensure their needs and requirements for business signage solutions are met and exceeded. Through the use of a dedicated project team framework within our Broadstairs facility, we’re able to place a high amount of focus on the customer and their projects.

During the course of our partnership, we have been lucky enough to be a part of different workstreams, projects and campaigns, from Sushi Counter rollouts to full store refurbishments. The variety of scope on each project mean that we need to be versatile in our approach to customer service and product suite.

Waitrose is a supporter of our in-house design and concept service. The Blaze design team are highly experienced professionals who work with some of the best-known brands in the UK, and this puts them in a prime position to work with clients to push their retail design implementation to new levels. We have the ability to act as a design ‘agency,’ removing the need for extra cost to the main customer, while also providing huge benefits such as the inclusion of manufacture-ready designs that won’t need to be tweaked to be fit-for-purpose.